There have been lots of conversations happening between champions of Traditional Marketing & Digital Marketing regarding What are the “Advantages of Digital Marketing over Traditional Marketing”, given [...]
Instagram for PC Most people think that since Instagram is an app based social media platform you can only create an Instagram account using a smartphone but most of them are ignorant of the fact that a [...]
B2B Marketing is the short form of Business to Business Marketing. Unlike B2C which is Business to Consumer B2B marketing is a little complicated & time consuming due to the higher ticket sizes [...]
What is Digital Marketing Everybody has heard of “Digital Marketing” but exactly how many of us actually know what Digital Marketing actually means? As per Wikipedia, Digital Marketing can be explained as: [...]
You have seen or heard the term “GDPR” & might not have considered it important. But did you know that GDPR also applies to YOU if you are a Businessman in India who has customers in EU or handles data [...]
In our last blog, we have learnt the 5 simple steps for building a Brand. These steps are easy to follow & can be integrated into your overall business strategy to successfully start the journey of [...]
Last 2 Weeks, we learnt about Defining a Brand, Brand Values, Benefits of Branding in our 2 blogs: WHAT IS BRANDING IN MARKETING & WHY IS IT IMPORTANT? BRAND VALUES & 4 CHARACTERISTICS OF A GOOD [...]
Last week we covered “Branding in Marketing” and also covered a case study of an entrepreneur who thought “Branding” was not important enough and lost his investment in his business. This Week we will [...]
What is Branding? Definition of Branding: The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. [...]
Paper Boat Drinks and its Instagram Marketing In our past blogs, we have covered 1. Instagram Marketing – What it is and Why do you as a business need it? 2. A step by step guide to creating an [...]
For the last week, #DeleteFacebook has been a widely trending hashtag. What is this anguish about? Why this hashtag now? Also read about the top 3 tips to secure your Account using Privacy Settings for [...]
Now that you know 1. Creation of Instagram Account. 2. Types of Photo Posts for Instagram 3. Type of Video Posts for Instagram This week’s blog includes the Top 7 Instagram Tips for Beginners to use the [...]
We learned 1. Why “Instagram” is important for marketing. 2. How to create an Instagram account – A Step by Step Guide. 3. Instagram Post Types – Images and What Scenarios of your Business or [...]
You have created an Instagram account for your business you made your profile “Public” Next, you need to learn What sort of Posts you can use on Instagram? So, here we go. Images Just like on Facebook, You [...]
Instagram has 700 Million active users so as a business you are missing out if you are not on this platform. Read How Instagram can help marketing your business So, let’s get you updated on how to [...]
Facebook’s CEO & Founder – Mark Zuckerberg announced in January that they are making changes to the news feed algorithm to now enable more peer to peer conversations rather than showcase ads. [...]
What is Visual Content? Visual Content is a part of Content Marketing & it uses Visuals like Photographs, Videos, Infographics to tell an interesting story about your brand. Visual Content is not new, [...]
Wishing you all a very Happy New Year. May your business grow multi-fold through multi-fold marketing efforts. Let’s understand about Instagram Marketing this week and the next couple of weeks. Our blogs [...]
Social Media Marketing Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. SMM [...]
I have a brick and mortar Salon how can I use Facebook Marketing successfully to drive in-store sales? Exactly, today we will be talking about one such Salon that has used Facebook Marketing successfully [...]
