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OTT Platforms in India – Statistics, Players and Content Guidelines

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– OTT platforms in India are a Rs.5000 Crore industry in India

– Some players are Netflix, Amazon Prime, Disney + Hotstar, Zee5, Sun NXT, ALT Balaji, Hotstar,Sony LIV, BIG Flix, Eros Now,Voot, Airtel X Stream, Aha

– As on December 2020, India has 355 Million OTT viewers a 35% year on year growth

– 5 Metro cities account for 60% of OTT usage, Indians under 35 years of age account for 90% of usage

– Amazon Prime broadcasts block buster shows like “Pataal Lok”, “Taandav” and movies like “Surarai Potru” 

Visit our website here: #brandingbypixels #sirishavarma

Some of our success stories at our company include:

1. Ranking our preschool client consistently in the first page of google within 3 months without spending a single rupee on ads

2. Increasing the admission rates in a preschool from 20% to 70% by our SEO & Social Media Marketing Strategies

3. Achieve an ROI of 1600% for our E-commerce client.

4. Consistently ranking our clients in the first page of Google only with organic SEO

5. Increase page likes, shares & engagement by 500% for our restaurant client on Facebook.

6. Increasing revenues of our client selling on amazon by 3X times.

I am Sirisha Varma, Founder, Chief Strategist at Branding by Pixels a Business Strategy Design and Digital Marketing company from India.

I record videos thrice a week :

Tuesday – Marketing / Digital Marketing Topic

Thursday – Business Case Study

Saturday – Motivation/Personal Finance/Book Review etc.

Reach out to me for any business strategy and digital marketing questions on 

Youtube link –

Website link –

My E-book on “17 Business Rules for Dummies” on – 

My E-book on “17 Business Rules for Dummies” on – 

Happy Marketing!

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