GENERATIONAL WEALTH CREATED IN 1 LIFETIME SERIES ||EP#1 170 CR SUCCESS STORY OF INDIA’S FIRST COSMETIC COMPANY || SIRISHA VARMA
– A 90 Year old Made in India 170 CR company
– Launched in 1929 by Gour Mohun Datta who used to be an importer of cosmetics from England
– When the Swadesi movement hit Bengal in 1905 Dutta Gour Mohan Dutta Image wanted to create a Swadesi brand of cosmetics which would compete at par with the England cosmetics in quality the idea of Boroline was born
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– Dutta bought a 25kg hand held churner and started working on a cream formulation with 3 ingredients :
Boric Acid – Antiseptic and Inflammatory
Zincoxide – Skin Protectant and Sunscreen
Lanolin – Moisturiser - His wife, Kamala Bala, and children would stay up late into the night, churning the cream and filling it into the small tin pots he carried the next morning to his shop in the business district of Burrabazar.
- “Publicity was by word of mouth,” but of course a little marketing helped too whenever Dutta went on pilgrimages he carried tin plates with the brand name and logo, and nailed them on roadside trees.
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Some of our success stories at our company include:
1. Ranking our preschool client consistently in the first page of google within 3 months without spending a single rupee on ads
2. Increasing the admission rates in a preschool from 20% to 70% by our SEO & Social Media Marketing Strategies
3. Achieve an ROI of 1600% for our E-commerce client.
4. Consistently ranking our clients in the first page of Google only with organic SEO
5. Increase page likes, shares & engagement by 500% for our restaurant client on Facebook.
6. Increasing revenues of our client selling on amazon by 3X times.
I am Sirisha Varma, Founder, Chief Strategist at Branding by Pixels a Business Strategy Design and Digital Marketing company from India.
I record videos thrice a week :
Tuesday – Marketing / Digital Marketing Topic
Thursday – Business Case Study
Saturday – Motivation/Personal Finance/Book Review etc.
Reach out to me for any business strategy and digital marketing questions on firstname.lastname@example.org
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Website link – https://brandingbypixels.com/digital-marketing-services/
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