I have a brick and mortar Salon how can I use Facebook Marketing successfully to drive in-store sales?

Exactly, today we will be talking about one such Salon that has used Facebook Marketing successfully “Kaya Skin Clinic”.

Kaya Skin Clinic Story

Since 2002, Kaya Skin Clinic has delivered state-of-the-art beauty treatments customized to Indian skin types. The company operates 82 clinics across 26 cities in India, 19 in the Middle East, 2 in Bangladesh. and 3 DRx Clinics in Singapore and Malaysia.

Kaya Skin Clinic’s Goal for Facebook Marketing

As covered in our blog regarding business objectives Facebook Business Page Objectives

Every business needs to map out their business goals to reach by using any kind of marketing.

Similarly, for Kaya, they had 1 business goal which they wanted to reach using FB marketing:

1. Increase Walk-in Clients Now that the business goals are defined let’s look at the solution.

Solution – Running Ads on Facebook NewsFeed

To create a Facebook Page with complete details about Kaya’s clinics and treatments that clients use to book appointments. To engage fans, Kaya used Ads in News Feed, which featured updates, videos, images, questions and polls that balanced brand information and beauty industry news. Ads on the right-hand side drew special attention to video posts.

Results

Among its results, the business saw:

1. 20% of all sales attributable to Facebook

2. 22% of website traffic originates from Facebook

3. INR 8L (16,368 USD) revenue in 6 days from a Facebook Offer posted on Page

4. 40% higher conversion rate than from other lead sources

We have covered various aspects of Facebook Marketing right from:

Facebook Marketing for Beginners and Why Businesses need Facebook Marketing? 

Facebook Business Page Objectives

USP and Target Audience Mapping for Facebook Marketing

Why create a Facebook Business Page and How to create a Facebook Business Page?

Facebook Posts on your Facebook Business Page.

How to Engage Audience on Your Facebook Business Page.

Facebook Business Page insights and Boost Post

Facebook Marketing Case Study#1 – E-Commerce giant jabong.com

FB Marketing Case Study#2 – Chocolate giant Cadbury

Facebook Marketing Case Study#3 – Snack Giant Lays

FB Marketing Case Study#4 – Blue Stone Jewellery

Facebook Marketing Case Study#5 – Raja Mobil – Car Sales Portal

Interesting is it not if you want to try out Facebook Marketing for your brand as well, reach out to us at sirisha@brandingbypixels.com or call me directly on 9515110449 and we will create the RIGHT strategy for your brand TODAY!

Have a great week ahead

Sirisha Varma,
Co-Founder, Head – Marketing

brandingbypixels.com