Instagram for PC Most people think that since Instagram is an app based social media platform you can only create an Instagram account using a smartphone but most of them are ignorant of the fact that a profile can be created on Instagram using a PC or a computer too. This is a step by […]
B2B Marketing is the short form of Business to Business Marketing. Unlike B2C which is Business to Consumer B2B marketing is a little complicated & time consuming due to the higher ticket sizes involved. B2C deals with products which might be sold as impulsive buys but B2B products are more [...]
What is Digital Marketing Everybody has heard of “Digital Marketing” but exactly how many of us actually know what Digital Marketing actually means? As per Wikipedia, Digital Marketing can be explained as: Digital marketing is the marketing of products or services using digital technologies, [...]
You have seen or heard the term “GDPR” & might not have considered it important. But did you know that GDPR also applies to YOU if you are a Businessman in India who has customers in EU or handles data of individuals residing in EU? You are expected to be compliant in that case. What […]
In our last blog, we have learnt the 5 simple steps for building a Brand. These steps are easy to follow & can be integrated into your overall business strategy to successfully start the journey of Branding for your Small & Medium Business. This week lets understand “Personal Branding”. [...]
Last 2 Weeks, we learnt about Defining a Brand, Brand Values, Benefits of Branding in our 2 blogs: WHAT IS BRANDING IN MARKETING & WHY IS IT IMPORTANT? BRAND VALUES & 4 CHARACTERISTICS OF A GOOD BRAND We will learn about “Small Business Branding” & the 5 steps that will help you [...]
Last week we covered “Branding in Marketing” and also covered a case study of an entrepreneur who thought “Branding” was not important enough and lost his investment in his business. This Week we will cover Brand Values & 4 Characteristics of a Good Brand. Brand Values Brand Values are not [...]
What is Branding? Definition of Branding: The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. If you read through the above definition there are a few underlined keywords that you need [...]
Paper Boat Drinks and its Instagram Marketing In our past blogs, we have covered 1. Instagram Marketing – What it is and Why do you as a business need it? 2. A step by step guide to creating an Instagram Account. 3. Post Types (Images) that you can use on Instagram 4. Post Types (videos) [...]
For the last week, #DeleteFacebook has been a widely trending hashtag. What is this anguish about? Why this hashtag now? Also read about the top 3 tips to secure your Account using Privacy Settings for Facebook Account. Here goes the story… Some Prestigious News organisations like The Guardian, [...]
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