Successful Pandemic Businesses
In today’s Business Case Study video we will be discussing 2 Successful Indian Pandemic Businesses #sirishavarma #brandingbypixels #digitalmarketingforbusinessowners
Amul (Anand Mill Union Limited):
– 73 Year old organization growing 20% Year on Year
– Revenues of 50,000 Crores
– In India 10 Crore families livelihood is milk production
– During Pandemic most small milk businesses closed shop but Amul increased its procurement
– Launched 12 new products targeted at Individual customers like Lassi, Flavored Milk etc.
– Increased advertising budgets on Door darshan to be aired amongst Ramyan and Mahabharat serials
– Created cooking content on Facebook of 1,500 hrs compared to Netflix that created 2,700 hrs spending $15 Billion
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Cavinkare – FMCG company
– Incorporated in 22 March 1990 with revenues of 1,213 Crores
– Known by products like Meera, Chik, Indica hair colour etc.
– Closed Corporate office of 40,000 sft in the prime area of chennai with permanent work from home policy for employees
– Increased productivity due to commute times thus adding 55 days additional per year
– Launched 50 new products in 3-6 months 5 new brands, in 3 new categories
– Reduced product cycles from conception to production from 18 – 24 months to 3 months
#brandingbypixels #sirishavarma #digitalmarketingagencyindia #digitalmarketingagencyhyderabad
What can we learn as Business Owners from these case studies:
1. Always plan ahead
2. Mindset is everything
Visit our website here: https://brandingbypixels.com/digital-marketing-services/ #brandingbypixels #sirishavarma
Some of our success stories at our company include:
1. Ranking our preschool client consistently in the first page of google within 3 months without spending a single rupee on ads
2. Increasing the admission rates in a preschool from 20% to 70% by our SEO & Social Media Marketing Strategies
3. Achieve an ROI of 1600% for our E-commerce client.
4. Consistently ranking our clients in the first page of Google only with organic SEO
5. Increase page likes, shares & engagement by 500% for our restaurant client on Facebook.
6. Increasing revenues of our client selling on amazon by 3X times.
I am Sirisha Varma, Founder, Chief Strategist at Branding by Pixels a Business Strategy Design and Digital Marketing company from India.
I record podcasts thrice a week :
Tuesday – Marketing / Digital Marketing Topic
Thursday – Business Case Study
Saturday – Motivation/Personal Finance/Book Review etc.
Reach out to me for any business strategy and digital marketing questions on sirisha@brandingbypixels.com
Youtube link – https://www.youtube.com/channel/UCNS8Qp9JskXUofeyIiOEa6A
Website link – https://brandingbypixels.com/digital-marketing-services/
My E-book on “17 Business Rules for Dummies” on amazon.com – https://amzn.to/3mcU4BZ
My E-book on “17 Business Rules for Dummies” on amazon.in – https://amzn.to/374Ii8n
Happy Marketing!
