Why Visual Content is Important For Marketing ?

What is Visual Content?

Visual Content is a part of Content Marketing & it uses Visuals like Photographs, Videos, Infographics to tell an interesting story of your brand.

Visual Content is not new, Humans are visual creatures & communication via visuals started even before language. Cavemen used to draw pictures on the cave walls to pass on knowledge to future generations which we now study with a lot of interest.

visual content

Stats to prove that Humans are Visual Creatures:

Top 5 stats to prove it:

1. Half of the brain is devoted to processing visual information – 30% of the cortex is developed to process visuals whereas only 8% is devoted to touch & 3% is devoted to hearing.

2. The human brain can identify images seen for as short a period as 13 milliseconds.

3. As per Index of Learning Styles, a standard test to decide how a human being can learn better it is learned that 65% of human beings are visual learners.

4. Human memory can remember around 2000 pictures with atlas 90% accuracy rates even after tested over a couple of days. 5. Presentations containing visual aids are 43% more persuasive than the ones without them.

Visual Content Marketing

Using Visuals to Market a Brand/Product/Service better is called as Visual Content Marketing. Since the evolution of Internet & Social Media – we have been bombarded with lots of information so using Visuals to cut through the clutter & communicate effectively was much needed which gave rise to Visual Content Marketing.

visual content MARKETING

Given that Humans are visual in nature is it surprising then that marketers have started using that fact to their advantage?

As Businessmen, you are always looking at ways to market your brand better & they have been the first to embrace the fact that the print media like newspapers was effective in the 1800s but in the 21st-century Visuals are the primary means to reach broader audiences.

Also given that a visual is visual in any language it is easier to communicate across the world using the same image.

Visual Content Marketing – Examples India

Let’s look at 5 companies in India that have used Visual Content in an interesting way to market their products.

1. Mentos India

When Aravind Kejriwal, Delhi’s CM came up with the idea of only allowing vehicles ending with even numbers on particular days and the other vehicles on another days to reduce the severe pollution issue that Delhi was facing – Mentos came up with a visual to ride on the news rather than stay mum about it like the other brands have done.

mentos casestudy

They have captured the moment & created a poster that not only captured the essence of the announcement but also displayed its product types.

2. Lenovo India

Lenovo is known for its creatives, the unique way that they market their various products like the “Yoga tab” not only makes for interesting content but is also inspiring as it is very difficult for an electronics manufacturer such as Lenovo to cut through the clutter of more glamorous products like cosmetics and make their ad memorable.

lenovo casestudy

They never leave any opportunity to showcase their interesting designs be it product-wise or creative design-wise. When David Bowie, the singer, songwriter, actor and record producer passed away, triggering a massive #RIP wave on social media – Lenovo seized the opportunity by coming up with a beautiful creation.

3. Micromax India

Micromax has always been a fighter, launched many years after biggies like “Nokia” & “Samsung”, no one expected Micromax to sustain. It not only sustained but thrived.

Part of the reason is its unique marketing approach which has helped it gain a market share of being the top 5 smartphones manufacturers in India as of Q2 2016.

micromax casestudy

When GOT was about to launch its 6th season and all die-hard fans were eagerly waiting to check if “Jon snow was going to live or die”, Micromax seized this opportunity to launch GOT themed phones, compelling everybody to once again agree that Micromax marketing is aggressive & does not leave any opportunity that to project their brand unused.

4. Phillips

Phillips India is an electrical conglomerate with lots of products under its belt. When it wanted to market their sound systems they used a unique creative to showcase their 35th year anniversary by integrating their sound in the video game “Pacman”, that many of us might have played in our childhoods.

philips casestudy

Thus, it created a memory hook to attach their brand to a favorite childhood memory of ours – playing Pacman

5. Flipkart

Finally, India’s very own e-commerce company which evolved as a fierce competitor to Amazon which is the world’s largest e-commerce company.

Flipkart has been the best creative e-commerce company ever to launch ads which have used kids rather than models. This is both attention-grabbing as well as cost-effective. Their creatives have always been precise to the point rather than clutter & have been very efficient in communicating the point at hand.

flipkart visual marketing

They always make it a point to use latest events to their advantage and market their brand accordingly. Before “Dead Pool” movie was released and people were excitedly looking forward to watching it due to the fanfare that 20th-century fox created, Flipkart was the first to use this opportunity to engage with dead pool fans by communicating with them through a creative.

Now that we have seen examples of how companies are using Creative Visual Content to engage with their audiences, let us look at some examples of what best Visual Content formats can be used on Social Media.

Social Media & Visual Content Formats

Social Media gives us a lot of opportunities to use Visual Content but you need to understand that dependent on the social media platform that you are marketing your brand/product/service on the format of visual content should change.

Not all formats are apt for all social media platforms – You can also read about Social Media for Beginners to understand more about each platform on our blog.

Facebook

2 Billion people are on Facebook & Facebook encourages a couple of formats like:

1. Single Images of your products

socail media visual content

2. Multiple images which will be displayed as a carousel

socail media visual marketing

3. Video – displaying your products or telling a story about your brand preferably 2 minutes long.

facebook marketing

Instagram

600 Million users are on Instagram. 51% of these users login multiple times in a day to browse Instagram. 1 in every 5 minutes that people spend online is either spent on browsing Facebook or Instagram. You can use formats like

1. Single Pictures

instagram marketing

2. Videos – that can be directly recorded on Instagram or uploaded into Instagram using a feature called as “Stories” or a normal post too. You will find a small “camera” icon to the left it is a video.

instagram stories

Pinterest

150 million users are on Pinterest & 93% of them are either planning or buying a product using the platform.

Pinterest allows only one picture to be pinned per post – but you can create “Boards” of specific topics & pin the relevant pictures to those boards.

1. Single Photo

pintrest marketing

2. Picture Collage – Multiple Pictures

pintrest visual marketing

3. Infographics: One of the best platforms to use infographics is on Pinterest. Infographics allow you to create both images & necessary information in the same post.

pintrest info graphic marketing

4. Video – You can also pin videos on Pinterest not just photos. The same play icon underneath the post identifies the post as a video

pintrest video marketing

Twitter

Twitter has 330 million active users on its platform

1.Photo: Share a single image or a poster

twitter marketing

2. Video – videos to display your products or tell a story about your brand

twitter video marketing

3.Blog post – which when clicked opens in a new window

twitter blog marketing

So, now that you are aware of what Visual Content Marketing is & how companies are using it to market their products, take the step now to create your own visuals by getting them professionally shot.

At Branding by Pixels, we also shoot Photos & Videos to shoot your products, your process, your factory etc. & you can check out our works.

Happy Marketing,
Sirisha Inapurapu,
Co-Founder, Head – Marketing,
sirisha@brandingbypixels.com
www.brandingbypixels.com

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